COVID-19 Vaccination Community Partnerships

I led L.A. Care Health Plan’s COVID-19 vaccination community outreach and partnerships strategy, which contributed to a 30% increase on the number of L.A. Care vaccinated members, as compared to the baseline measure.

VACCINE RESPONSE PLAN GOALS

Build vaccine confidence
Combat misinformation
Address barriers to vaccine access
Address data and operational challenges
Improve vaccination rates

COMMUNITY PARTNERSHIPS

Partnered with over 40 community-based, education, public health, and faith-based organization to sponsor over 50 vaccination events in vaccine-hesitant neighborhoods experiencing low vaccination rates, primarily targeting Black and Latinx communities.

These include events organized in partnership with BIPOC-led community outreach organizations which implemented vaccine strategies specifically targeting BIPOC communities.
These events resulted in over 5,250 vaccines administered in the highest-need neighborhoods.

PARTNERSHIP HIGHLIGHTS

**L.A. Rams and Los Angeles Unified School District**

L.A. Care sponsored fifteen vaccination events hosted by the L.A. Rams at LAUSD middle schools
Pacoima and adjacent areas
South L.A.
North Hollywood
Wilmington
Huntington Park
An average of over 200 vaccines per event
Open to students, their families, and the community at-large

**Antelope Valley Week of Action**

Partnered with the L.A. County Department of Public Health, UCLA, Fulgent, and Antelope Valley Partners for Health (AVPH) to offer vaccinations and vaccine education through door-to-door and crowd canvassing in L.A. County’s rural Antelope Valley community during a “Week of Action”.
This resulted in **1,393** face-to-face conversations about the COVID-19 vaccine and 78 administered vaccines in one of L.A. County’s most under-vaccinated communities.

**Faith-Based Events**

Worked with BIPOC-led firms to host events with faith-based organizations in under-vaccinated communities, with a special emphasis on Black and Latinx neighborhoods.
15 faith-based organizations
16 events

**Los Angeles Department of Public Health Vaccine Clinics at Community Resource Centers**

L.A. Care conducted over 10 vaccine clinics at CRCs located throughout L.A. County. These events provided Medi-Cal and CMC beneficiaries ages 12 and older convenient and easily accessible locations and hours to get vaccinated
A total of **515** vaccines were administered
In addition to vaccination, L.A. Care hosted food pantries at the vaccination events

COVID-19 SOCIAL MEDIA CAMPAIGN

Launched a robust social media campaign in March 2020, which:
- Combated misinformation about COVID-19 illness and public health guidance
- Set the groundwork to reinforce the need for vaccination against COVID-19 when the vaccine became available to the general public
L.A. Care worked to combat misinformation and build vaccine confidence using:
- Organic and paid static posts
- Facebook and Instagram stories and Reels
- Social media live events
Featuring:
- Medical experts
- Credible sources
- Influencers
Garnering over:
- 3.5 M impressions
- 405,262 engagements

CAMPAIGN HIGHLIGHTS

**Actor Jaime Camil and Inland Empire Health Plan**

L.A. Care and IEHP partnered with actor Jaime Camil to produce PSAs that encouraged vaccination and return to care; the project included TV spots, radio spots and two Instagram Live Q&As on these topics.

Leonard Nimoy Family and Paramount

L.A. Care partnered with the family of the late Leonard Nimoy, the legendary actor of the historic television series, Star Trek™, on a Live Long and Prosper billboard and social media campaign to encourage COVID-19 vaccinations and mask use. Nimoy was diagnosed with chronic obstructive pulmonary disease (COPD) in 2013, and he dedicated the last two years of his life to raising awareness about the progressive lung disease. His family knew that he would have been an outspoken proponent of mask use and vaccination during the COVID-19 crisis, which saw so many suffer lung damage. Billboards were located throughout Los Angeles County, in under-vaccinated communities.

COVID-19 Vaccination Community Partnerships

I led L.A. Care Health Plan’s COVID-19 vaccination community outreach and partnerships strategy, which contributed to a 30% increase on the number of L.A. Care vaccinated members, as compared to the baseline measure.

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