About Eri

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Eri Estrada is a seasoned strategic communications leader with over 15 years of experience crafting impactful narratives and managing high-stakes communications in diverse industries, including technology, healthcare, transportation, and government. She specializes in aligning communication strategies with business objectives to drive engagement, build brand reputation, and foster authentic stakeholder relationships.

Eri’s expertise spans executive communications, crisis management, internal and external stakeholder engagement, and media relations. She has worked alongside C-suite leaders to develop compelling messaging frameworks, supported complex organizational change initiatives, and successfully navigated high-pressure environments through innovative communication approaches. Her work has enhanced visibility for major organizations, secured high-profile media coverage, and led to measurable improvements in employee engagement and public perception.

Throughout her career, Eri has led communications for large-scale, highly regulated projects, developed strategic partnerships, and designed initiatives that resonate across diverse communities. Notable achievements include leading a COVID-19 outreach strategy that increased vaccination rates in underserved communities by 30% at L.A. Care Health Plan, as well as securing media coverage for groundbreaking technologies during her tenure at Disney Entertainment & ESPN Technology.

Fluent in both English and Spanish, Eri brings a nuanced approach to storytelling, ensuring that her strategies are inclusive, culturally aware, and data-driven. She holds an M.S. in Strategic Communications from Purdue University and a B.A. in Political Science from California State University, Northridge.

A natural leader and collaborative partner, Eri is passionate about using the power of communications to influence positive change, inspire teams, and connect people to meaningful stories. She approaches every project with resilience, integrity, and an unwavering commitment to excellence.